Introducing The Snugbugs

The Snugbugs adventure opens up a whole new planet of fun for children and parents at bedtime.

For ages 0-6

  • Cuddewee

    Cuddewee is the ultimate lovey! Extremely warm and soft like a chinchilla, Cuddewee’s job on Planet Snug is to cuddle!

    Cuddewee loves snuggling and providing comfort and coziness like a teddybear! He purrs like a kitty and hugs back! Unpleasant feelings melt away with Cuddewee’s loving embrace.

  • Dodo

    I am the Snugbug who specializes in play, fun activities, and games. I am full of fun ideas and I always know how to create fun experiences for Posie.

    My favorite thing about bedtime is playing! I will play at bedtime to make sure Posie gets good and tired and ready for beddy!

    I particularly like sledding in the fluff on Planet Snug. I also love riding bikes, playing sports, and doing gymnastics! I have all of the games that Posie likes to play. I also love to make up new games with Posie.

  • Fluffster

    Want to watch a tv show? I’m your Snugbug! I’m in charge of TV watching! I can play any tv show or movie that Posie wants to see! My antennas connect to any network or streaming channel in the world.

    I am also your tv watching buddy! I love watching tv and will watch with you and then discuss your favorite shows and movies with you! It’s especially fun when Snugget makes yummy popcorn!

  • Hugsie

    I am the emotional support Snugbug. I give advice. I’m here to solve problems, to listen, and help Posie with her feelings. I am very understanding, and love to help Posie feel heard and supported. After we talk about feelings or take care of a problem, we end with a hug! If Posie is sad, angry, worried, or frustrated, I love to help! I also have helpful mantras that Posie can repeat aloud when needed to help with feelings.

  • Kissykitty

    Kissykitty kisses booboos better. She is the nurse of the Snugbugs. If Posie gets hurt or anything is bothering her physically, Kissykitty will make it all better with love, kisses, and the right remedy. From bandaids to pain reliever to something to settle the tummy, Kissykitty will resolve the issue.

    She is very concerned about Posie and the Snugbugs’ health and well-being. Anyone on Planet Snug who isn’t feeling well will be cared for by Kissykitty!

  • Kowali

    Kowali is the Snugbug in charge of costumes! If Posie wants to dress up, Kowali is here with the perfect outfit! Whether she wants to be a polar bear, a princess, or a superhero, he has got that outfit, and every accessory possible to go with it. He has a big, sparkly treasure chest full of costumes. Any character or animal that Posie can think of, or anything at all that Posie can dream up and imagine, Kowali can make it in a flash if he doesn’t already have it. He has every type of shoe and hat as well as magic wands, witches brooms, wigs, mustaches, and every kind of make-up. Dressing up makes bedtime so much more fun!

  • Peeky

    Peeky is a nightlight, a lantern. She glows brightly and is ready to light the way for Posie. Peeky joins Posie on explorations. She loves to hold hands and illuminate that which may be hidden.

    Peeky will shine her light into the closet and under the bed to check for monsters at bedtime. If Posie feels afraid in the dark, all she has to do is call for Peeky!

  • Plushy

    I am the spiritual and mystical Snugbug. I enjoy teaching Posie about the universe and how to make her wishes come true. I teach Posie about her own powers to create whatever she wants in her life. My favorite thing about bedtime is putting crystals with different magical powers under Posie’s pillow….or even in her hands. I love that at bedtime, I can help Posie feel positive and secure.

  • Puffet

    Puffet is the bedtime story reader. He has a cozy nook on Planet Snug in which to read books with Posie. There is a fluffy sofa and piles of bedtime story books to read. He is very knowledgeable about books and is full of suggestions. Puffet encourages reading as it fuels the mind and imagination!

  • Snugget

    Snugget is the Snugbug in charge of snacks. He will make anything that Posie’s heart desires. He provides a menu for Posie but has the magical ability to make, in a flash, anything she could possibly want. From fresh chocolate chip cookies to spaghetti and meatballs, Snugget is here to please!

  • Snuggypup

    I am the navigating Snugbug. I help Posie find her way to and from new places around Planet Snug by using my special nose to sniff the way. No one can get lost with me around….or if by chance they do, I will find them! I also find lost things….like if Posie can’t find her blankie, I will find it! I love providing safety with my skill for sniffing the way! Sometimes I like to dig holes in the fluff on Planet Snug and hide surprises for Posie. I never forget where I hid something, because of my special nose.

    I also help the Snugbugs if they don’t know the way to go. Even Starsnuggy, the transportation Snugbug, sometimes needs my directions.

  • Starsnuggy

    Starsnuggy is the transportation Snugbug. He is in charge of getting Posie to and from Planet Snug. He flaps his star ears to fly through the sky into outer space. He comes to Posie as she is falling asleep and whisks her off to Planet Snug. Starsnuggy will take Posie wherever she would like to go.

  • Teewee

    Teewee is the musical Snugbug! She sings lullabies at bedtime and much more! She writes the songs that the Snugbugs sing, DJ’s popular music for dance parties on Planet Snug, and provides a musical background to the fun activities that Posie enjoys doing with the other Snugbugs. The points on her head sway to the beat of the music.

  • Willow

    I am Willow the pillow! I am the special bedtime pillow Snugbug on Planet Snug. I am an extremely soft and fluffy kitty-shaped pillow and I meow when you squeeze me. I’m great to sleep on, but I’m also portable and fun to sit on or lay on while on the go! I am fun to play with, to throw and play catch with, and to drag around like a blankie. I am here to make Posie even more cozy wherever she would like a special pillow with her to make her more comfortable.

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Created & Written by Joanna Friedman

Joanna Friedman has a penchant for all things fuzzy, cozy, snuggly, furry, fluffy, cuddly, and huggable! One summer weekend in the late 1990’s, she sat down with an artist friend to do some pastel artwork. Her friend, Andrea, did some beautiful still life work, and the Snugbug characters randomly came to Joanna. She subsequently began writing books using the characters in a way that could be helpful to children. The bedtime struggle for little ones and parents came to mind. This book is the first in the series.


Illustrated by Zoe Saunders

Zoe Saunders is a Picture Book Illustrator based in Cheshire, UK. She has illustrated over fifty books so far (and counting!). She lives in a 130 year-old house with her husband and two children along with an energetic border collie dog, an ancient guinea pig, two noisy budgies, and a trio of pampered bantam chickens. When she's not illustrating books for others Zoe is writing and illustrating her own.

She can be reached at whimsicolourart.com